We have answered this type of question before, let me explain one more time.
Here at Forums we collect your opinion on the best apartments. This data both helps apartments understand how they perform and for us to use the results in internal reward systems, which are run inside franchise structure. We as a franchise do not reward Participants ourselves. Instead, we motivate participant’s managers to improve the content and reward them when certain conditions are met, where Poll results is a part of a calculation formula.
Two out of top-3 apartment in this poll are run by one manager. This gave a huge boost to the final calculation and the studio was rewarded.